FESPA BRAZIL 2025 HOW PO-TRY JUST REWROTE THE RULES OF THE GLOBAL PRINTING GAME

Key Takeaways from FESPA Brazil 2025

The FESPA Brazil 2025 exhibition, held in São Paulo from March 20–23, marked a pivotal moment for the global textile printing industry. Among the standout innovators was PO-TRY Inc., whose cutting-edge DTF printer solutions stole the spotlight. This event—South America’s largest gathering for advertising and industrial printing—highlighted Brazil’s growing dominance in apparel manufacturing and its rapid shift toward sustainable, high-efficiency digital printing technologies.

Brazil’s Textile Boom: A Perfect Storm for DTF Printer Adoption

Brazil’s status as a global leader in denim production and sportswear manufacturing has created unprecedented demand for flexible, eco-friendly printing solutions. With consumers prioritizing fast fashion and personalized designs, traditional screen-printing methods are struggling to keep pace. Enter ​DTF printer technology—a game-changer for businesses aiming to balance quality, speed, and environmental responsibility.

At FESPA Brazil 2025, industry experts emphasized Brazil’s urgent need for solutions that align with its "green transformation" goals. DTF printers, which use water-based inks and generate minimal waste, are uniquely positioned to replace outdated, polluting techniques. PO-TRY’s systems, for instance, reduce energy consumption by up to 40% compared to conventional methods—a critical advantage in a market where sustainability is no longer optional.

PO-TRY’s DTF Printer Ecosystem: Precision Meets Versatility

PO-TRY’s exhibition booth drew crowds with its ​24-head and 30-head heat transfer printers, ​4-head 60cm white ink heat transfer systems, and groundbreaking ​UV DTF solutions. These machines address two major pain points in Brazil’s textile sector:

Polyester Fabrics (Sportswear & Activewear):​

• PO-TRY’s heat transfer printers deliver breathable, high-color-fastness prints ideal for moisture-wicking sportswear. The DTF printer’s ability to produce soft, durable designs without cracking or fading—even after repeated washes—resonated deeply with brands catering to Brazil’s fitness-conscious population.

​Cotton Fabrics (T-Shirts & Denim):​

• For cotton-based products, PO-TRY’s ​white ink heat transfer solutions​ offer unmatched vibrancy and detail. The newly unveiled ​9-color heat transfer system—featuring fluorescent and specialty inks—enables Brazilian manufacturers to meet rising demand for bold, customized designs in the e-commerce era.